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About Us
How HBO’s ‘House of the Dragon’ Stunts Had Fans (and Press) Doing a Double Take
Jul 02, 2024
Team Green banners hanging from the Eiffel Tower? Rockefeller Center declaring for Team Black? Was this for real? Kind of. Ahead of the highly anticipated season two premiere of “House of the Dragon” on June 16, HBO launched a global campaign that had fans, and famous landmarks, choosing a side in the House Targaryen drama. For those unfamiliar, the series […] The post How HBO’s ‘House of the Dragon’ Stunts Had Fans (and Press) Doing a Double Take appeared first on Event Marketer.
Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge
Jul 02, 2024
You might say The Lodge is peak experiential. The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service. And all along the way, the brand has implemented small […] The post Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge appeared first on Event Marketer.
2024 Industry Faves: Leading Organizations Share their Favorite Event Tech and Venues
Jul 01, 2024
THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. From the best event tech, to the coolest venues, to the most exciting host cities, to sustainability partners, measurement partners and even best places to work—the event industry is vast and changing quickly. In this special […] The post 2024 Industry Faves: Leading Organizations Share their Favorite Event Tech and Venues appeared first on Event Marketer.
2024 Industry Faves: Webster Hall
Jul 01, 2024
Completed in 2019, the recent renovations at Webster Hall aimed to preserve the iconic features of the venue, while modernizing it to meet today’s entertainment standards and enhance the guest experience. The Ritz Lounge (formerly The Marlin Room) has been revamped offering an array of versatile setup options. Design details of The Lounge include elegant gold stenciling on the walls […] The post 2024 Industry Faves: Webster Hall appeared first on Event Marketer.
The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes
Jul 01, 2024
This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and gigantic boomboxes. The post The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes appeared first on Event Marketer.
